DIESEL U:MUSIC RADIO

What is it about the summer that sparks off a love affair between fashion and music?

Diesel have now taken to the airwaves with Diesel:U:Music Radio. D-U-M radio now broadcasting on 87.7 FM from The Amersham Arms in New Cross, was launched this week. The big boys of fashion are hoping to support the work of cutting edge musicians across the British Isles. Some people say that starting your own radio station is as bold as hanging your balls over a balcony. But D-U-M radio seems to be a sweet investment as bands like The Klaxons sign up to play live gigs to attract listeners to the stations headquarters.

Andy Griffiths, Diesel's head of communications, said: “Diesel-U-Music Radio covers everything we really value - music, community, DIY spirit and new ideas. It's about smart, creative people, whether they're established artists or bedroom DJs, and it's going to make amazing radio."
Well I have to admit Andy it is pretty good so far. Amazing takes time though.

AW