28 July 2010

McQ by McQueen AW10


McQ is the diffusion line from the mainline Alexander McQueen collection. One of the world’s most important and respected fashion designers, Alexander McQueen brought to his collections an ability to combine bespoke British tailoring with the fine workmanship of the French Haute Couture atelier and the impeccable finish of Italian manufacturing – skills he developed during his incredibly impressive but tragically short career.

These influences permeate the McQ label, which for AW10 looks to the teenage angst of the late eighties / early nineties grunge scene for inspiration. “The outspoken, bold styles of college youth who sensed affinity with rock music reflect the style of this season’s collection. Clashing prints and dip dyes with raw edging and heavy washes create hotchpotch pieces - a look that fuses vintage with modern, with dark, clashing prints evoking a modern day goth princess.”

The AW10 McQ by McQueen collection is available now at Coggles.com

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